Sunday, August 28, 2011

An anecdote from Steve Jobs

Apple Town Hall in 2000:

An interns asks Steve Jobs: Steve, many years ago you left Apple to start Next. But recently you returned to Apple. Why did you come back to Apple?

Jobs replied: When I was trying to decide whether to come back to Apple or not I struggled. I talked to a lot of people and got a lot of opinions. And then there I was, late one night, struggling with this and I called up a friend of mine at 2am. I said, ‘Should I come back, should I not?’ and the friend replied, ‘Steve, look. I don’t give a fuck about Apple. Just make up your mind,’ and hung up. And it was in that moment that I realized I truly cared about Apple.