Onsite interview with Electronic Arts (EA)
EA techincal director: So do you have any questions for me?
Me: Yes, Why doesn't EA concentrate on Indian market as well and try to cash it by developing asian games?
EA techincal director (Without a blink, in lightning speed):
Because there are 3 (he said 3, precisely) reasons:
1) Indians have the habit of using pirated copies (out of 10 million copies of FiFa soccer game sold, only 5% were original copies)
2) Indians don't have the money power to play on different consoles like playstation, xbox which are the main sources of revenue as compared to PC games
3) We cannot shift the development to India because they would not be able to understand the american and european games.
I could see the frustation in his eyes. And I think the main reason is the first one: Piracy. Can we stop it for giving a bad name to us?
To quote George Castanza (Of Seinfeld's fame): It's about "nothing" ....
1 comment:
well he is being ridiculous and missing the 'need' for the 'product'as Kotler says....
games need not be played on consoles such as xbox/ps2 etc...you could even have cell phones or computer games...and piracy or no..one should not ignore a market that is going to dominate the world in a few years if not a few decades....
Post a Comment